ARTICLE

ADVOCATING FOR CHANGING STEREOTYPICAL IMAGE OF THE STATUS OF WOMEN IN PAKISTANI SOCIETY

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37 Pages : 371-381

http://dx.doi.org/10.31703/gsr.2023(VIII-I).37      10.31703/gsr.2023(VIII-I).37      Published : Mar 2023

Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society

Abstract

    The role of media organs especially TV channels is very important in the rise and fall of any society. This study significantly discusses two variables; one is the media portrayal of women and the other is women's image and status in society. This study uses qualitative approach based on the "Delphi method" identifying approaches of media advocacy for disrupting the stereotypical image of women. The current research concludes that Pakistani media is on the path of commercialism and currently reporting on women's unequal balance between media portrayal and her actual status in society and portraying violence, sexism, commodification, patriarchal system, low self-esteem that the faithful, obedient and timid characters. Even the character of the well-educated strong woman is shown as a weak character. They should have programs where women inspire. There are so many such female role models here in this country that usually highlight their achievements in Pakistani media.

    Media Advocacy, Stereotypical Image, Women, Delphi Method, Television

    (1) Abida Khatoon
    Chairperson, Working Women Welfare Trust, Karachi, Sindh, Pakistan.
    (2) Noman Ahmad Ansari
    Assistant Professor, Women University, Rawalpindi, Punjab, Pakistan.
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Cite this article

APA

    APA : Khatoon, A., & Ansari, N. A. (2023). Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society. Global Sociological Review, VIII(I), 371-381. https://doi.org/10.31703/gsr.2023(VIII-I).37

CHICAGO

    CHICAGO : Khatoon, Abida, and Noman Ahmad Ansari. 2023. "Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society." Global Sociological Review, VIII (I): 371-381 doi: 10.31703/gsr.2023(VIII-I).37

HARVARD

    HARVARD : KHATOON, A. & ANSARI, N. A. 2023. Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society. Global Sociological Review, VIII, 371-381.

MHRA

    MHRA : Khatoon, Abida, and Noman Ahmad Ansari. 2023. "Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society." Global Sociological Review, VIII: 371-381

MLA

    MLA : Khatoon, Abida, and Noman Ahmad Ansari. "Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society." Global Sociological Review, VIII.I (2023): 371-381 Print.

OXFORD

    OXFORD : Khatoon, Abida and Ansari, Noman Ahmad (2023), "Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society", Global Sociological Review, VIII (I), 371-381

TURABIAN

    TURABIAN : Khatoon, Abida, and Noman Ahmad Ansari. "Advocating for Changing Stereotypical Image of the Status of Women in Pakistani Society." Global Sociological Review VIII, no. I (2023): 371-381. https://doi.org/10.31703/gsr.2023(VIII-I).37