The Impact of Artificial Intelligence on News Credibility and Media Ethics
The use of artificial intelligence (AI) in newsrooms creates the issue of how it will affect perceived news credibility and ethical standards. The online experiment (n=1,200) was conducted in a 2x2 format and investigated the impact of message credibility, accuracy, fairness, and sharing willingness between byline (Human vs. AI-assisted) and disclosure (None vs. Explicit). The findings indicated a low but significant penalty against AI-assisted bylines, which was alleviated by direct disclosure, suggesting editorial control (AI-assisted; editor verified), particularly in people more media literate. The qualitative results indicated that the human-in-the-loop verification, the division of tasks, and the provenance practices could tackle these issues. The paper recommends that responsible AI usage involves a set of dedicated disclosure, human validation, and transparency to ensure credibility and ethical standards.
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Artificial Intelligence; News Credibility; Media Ethics; Disclosure; Human-In-The-Loop; Provenance; Algorithmic Accountability
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(1) Robina Saeed
Associate Professor, School of Media and Communication Studies, Minhaj University, Lahore, Punjab, Pakistan.
(2) Maryam Hashmi
PhD scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
(3) Saadia Qamar
M.Phil, School of Media and Communication Studies, Minhaj University, Lahore, Punjab, Pakistan.
Cite this article
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APA : Saeed, R., Hashmi, M., & Qamar, S. (2025). The Impact of Artificial Intelligence on News Credibility and Media Ethics. Global Sociological Review, X(III), 90-108. https://doi.org/10.31703/gsr.2025(X-III).10
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CHICAGO : Saeed, Robina, Maryam Hashmi, and Saadia Qamar. 2025. "The Impact of Artificial Intelligence on News Credibility and Media Ethics." Global Sociological Review, X (III): 90-108 doi: 10.31703/gsr.2025(X-III).10
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HARVARD : SAEED, R., HASHMI, M. & QAMAR, S. 2025. The Impact of Artificial Intelligence on News Credibility and Media Ethics. Global Sociological Review, X, 90-108.
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MHRA : Saeed, Robina, Maryam Hashmi, and Saadia Qamar. 2025. "The Impact of Artificial Intelligence on News Credibility and Media Ethics." Global Sociological Review, X: 90-108
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MLA : Saeed, Robina, Maryam Hashmi, and Saadia Qamar. "The Impact of Artificial Intelligence on News Credibility and Media Ethics." Global Sociological Review, X.III (2025): 90-108 Print.
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OXFORD : Saeed, Robina, Hashmi, Maryam, and Qamar, Saadia (2025), "The Impact of Artificial Intelligence on News Credibility and Media Ethics", Global Sociological Review, X (III), 90-108
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TURABIAN : Saeed, Robina, Maryam Hashmi, and Saadia Qamar. "The Impact of Artificial Intelligence on News Credibility and Media Ethics." Global Sociological Review X, no. III (2025): 90-108. https://doi.org/10.31703/gsr.2025(X-III).10