ARTICLE

THE RISING GENTRIFICATION OF THRIFTING WITHIN THE CONTEXT OF PAKISTAN ATTITUDES TOWARDS THE PRACTICE CONSEQUENCES OF ITS DESTIGMATIZATION

06 Pages : 53-64

http://dx.doi.org/10.31703/gsr.2024(IX-II).06      10.31703/gsr.2024(IX-II).06      Published : Jun 2024

The Rising Gentrification of Thrifting within the context of Pakistan: Attitudes towards the practice & consequences of its destigmatization

    The following paper aims to shed light on the growing relevance of the momentum of purchasing second-hand clothing amongst middle/ upper-middle class youngsters in through an effective qualitative analysis and the conduction of ten semi-structured interviews of female students hailing from Forman Christian College, Lahore, Pakistan. It also aims to underline the many possible causes of the need for such gentrification of the practice of‘thrifting’ in relation to greater conversations surrounding social class behavior and social media utilization as well as the possible impacts of such gentrification and acceptability on conventional thrifting markets and their traditionally and historically working class purchasers. The results of the study demonstrate a clear relationship between rising gentrification of thrifting within the country owing to greater upper-class integration within the practice, as well as the ways in which it can potentially be a source of concern for local flea markets.

    Thrifting, Destigmatization, Social Class, Gentrification, University Students
    (1) Saliha Kamran
    Undergraduate, Department of Sociology, Forman Christian College University, Lahore, Punjab, Pakistan.
    (2) Shamaila Athar
    Associate Professor, Department of Sociology, Forman Christian College University, Lahore, Punjab, Pakistan.
    (3) Athar Azeem
    Assistant Professor, Department of Sociology, Forman Christian College University, Lahore, Punjab, Pakistan.
  • Bobadilla, Olivia. (2023), The Gentrification of Thrift Stores and its Ecological Effects, NYU Confluence. https://confluence.gallatin.nyu.edu/sections/research/the-gentrification-of-thrift-stores-and-its-ecological-effects

  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
  • Chipambwa, W., Sithole, L., & Chisosa, D. F. (2016). Consumer perceptions towards second-hand undergarments in Zimbabwe: a case of Harare urban dwellers. International Journal of Fashion Design, Technology and Education, 9(3), 176–182. https://doi.org/10.1080/17543266.2016.1151555
  • Fatima, D., & Razzaq, S.  (2022).  Pakistani Consumers and Purchasing Secondhand Clothes: A Study of Post Covid-19 in Digital Era. Business Review of Digital Revolution, 2(2), 11-18. https://doi.org/10.62019/BRDR.02.02.02
  • Febriani, R., & Hamdi, I. (2024). Soft Power & Hegemony: Gramsci, Nye, and Cox’s Perspectives. Jurnal Filsafat - Fakultas Filsafat Universitas Gadjah Mada/Jurnal Filsafat, 34(1), 86. https://doi.org/10.22146/jf.87478
  • Freestone, O. M., & McGoldrick, P. J. (2007). Motivations of the ethical consumer. Journal of Business Ethics, 79(4), 445–467. https://doi.org/10.1007/s10551-007-9409-1
  • Khalid, J. (2023). Pakistan’s second-hand markets are going digital. Fast Company. https://www.fastcompany.com/90956788/pakistan-economy-swag-kicks-secondhand
  • Larsen, H. G., & Hansen, A. L. (2008). Gentrification—Gentle or traumatic? Urban renewal policies and socioeconomic transformations in Copenhagen. Urban Studies, 45(12), 2429–2448. https://doi.org/10.1177/0042098008097101
  • Ma, C., & Riggio, G. (2021). An examination of the effects on Low-Income communities by the “Takeover” of thrift store clothing by resellers. Journal of Student Research, 10(2). https://doi.org/10.47611/jsrhs.v10i2.1784
  • Naderifar, M., Goli, H., & Ghaljaie, F. (2017). Snowball sampling: a purposeful method of sampling in qualitative research. Gām/Hā-yi Tusi̒Ah Dar Āmūzish-i Pizishkī., 14(3). https://doi.org/10.5812/sdme.67670
  • Park, H., Kwon, T. A., Zaman, M. M., & Song, S. Y. (2019). Thrift shopping for clothes: To treat self or others? Journal of Global Fashion Marketing, 11(1), 56–70. https://doi.org/10.1080/20932685.2019.1684831
  • Rose, D. (2004). DISCOURSES AND EXPERIENCES OF SOCIAL MIX IN GENTRIFYING NEIGHBOURHOODS: A MONTRÉAL CASE STUDY. Canadian Journal of Urban Research, 13(2), 278–316. https://www.jstor.org/stable/i40180866 
  • Schaffer, R., & Smith, N. (1986). The gentrification of Harlem? Annals of the Association of American Geographers, 76(3), 347-365.
  • Sajjad, Z., Khalid, F., Munir, N. H., Arshad, N. S. R., & Waseem, N. F. (2021). Analysis of Customers’ Perception towards Second-hand Garments in Pakistan’s Apparel Industry: A Qualitative Study. Deleted Journal, 37–49. https://doi.org/10.62270/jirms.vi.4  
  • Sharky, Y. N. (2023). Impact of import thrifting in Indonesia: A case study on used fashion products. Jurnal Pendidikan Amartha, 2(1), 437–441. https://doi.org/10.57235/qistina.v2i1.516
  • Vicamara, U., Santoso, A., & Riawan, R. (2023). Thrift shopping intention: Understanding determinant of second-hand apparel shopping behavior. Jurnal Ekonomi Dan Bisnis, 26(2), 393–412. https://doi.org/10.24914/jeb.v26i2.8276 

Cite this article

    APA : Kamran, S., Athar, S., & Azeem, A. (2024). The Rising Gentrification of Thrifting within the context of Pakistan: Attitudes towards the practice & consequences of its destigmatization. Global Sociological Review, IX(II), 53-64. https://doi.org/10.31703/gsr.2024(IX-II).06
    CHICAGO : Kamran, Saliha, Shamaila Athar, and Athar Azeem. 2024. "The Rising Gentrification of Thrifting within the context of Pakistan: Attitudes towards the practice & consequences of its destigmatization." Global Sociological Review, IX (II): 53-64 doi: 10.31703/gsr.2024(IX-II).06
    HARVARD : KAMRAN, S., ATHAR, S. & AZEEM, A. 2024. The Rising Gentrification of Thrifting within the context of Pakistan: Attitudes towards the practice & consequences of its destigmatization. Global Sociological Review, IX, 53-64.
    MHRA : Kamran, Saliha, Shamaila Athar, and Athar Azeem. 2024. "The Rising Gentrification of Thrifting within the context of Pakistan: Attitudes towards the practice & consequences of its destigmatization." Global Sociological Review, IX: 53-64
    MLA : Kamran, Saliha, Shamaila Athar, and Athar Azeem. "The Rising Gentrification of Thrifting within the context of Pakistan: Attitudes towards the practice & consequences of its destigmatization." Global Sociological Review, IX.II (2024): 53-64 Print.
    OXFORD : Kamran, Saliha, Athar, Shamaila, and Azeem, Athar (2024), "The Rising Gentrification of Thrifting within the context of Pakistan: Attitudes towards the practice & consequences of its destigmatization", Global Sociological Review, IX (II), 53-64
    TURABIAN : Kamran, Saliha, Shamaila Athar, and Athar Azeem. "The Rising Gentrification of Thrifting within the context of Pakistan: Attitudes towards the practice & consequences of its destigmatization." Global Sociological Review IX, no. II (2024): 53-64. https://doi.org/10.31703/gsr.2024(IX-II).06