CURRENT ISSUE

Volume-X

, Issue-III

(SUMMER 2025)

  1. HOME
  2. CURRENT ISSUE

Search Article



01 - Data Privacy and Digital Trust: Empirical Insights on Consumer Loyalty in Pakist...

http://dx.doi.org/10.31703/gsr.2025(X-III).01
10.31703/gsr.2025(X-III).01      Published : Sep 2025

Abstract

    Data privacy concerns among consumers have become one of the factors influencing brand loyalty as Pakistan's SMEs explore digital marketing progressively. Using established CFIP and IUIPC models, this study analyzes the connection between privacy concerns and customer loyalty. 200 online consumers were given an established survey, and SPSS was used to analyze the results. Results reveal a moderate... Details

    Data Privacy, Consumer Loyalty, Digital Marketing, CFIP, IUIPC, Pakistan SMEs, Privacy Calculus, Transparency, Trust

    (1) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.
    (2) Arslan Shahid
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.
    (3) Rashid Mahmood Munir
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.
PDF Details

02 - Investigating the Career Guidance Needs of Secondary School Students in Pakhtunk...

http://dx.doi.org/10.31703/gsr.2025(X-III).02
10.31703/gsr.2025(X-III).02      Published : Sep 2025

Abstract

    The study investigated students' career guidance needs at secondary schools. The study's objectives were to find out the career guidance needs of students in secondary schools and recommend career strategies for career guidance. The design for the research was quantitative.  30439 students were in the population. Using a simple random procedure, 380 respondents were selected. A data gathering... Details

    Career, Guidance, Needs, Secondary, School, Students

    (1) Alam Zeb
    Assistant Professor, Center for Education and Staff Training, University of Swat, Charbagh, KP, Pakistan.
    (2) Arshad Ali
    Professor, Institute of Education & Research, University of Peshawar, KP, Pakistan.
    (3) Mian Said Hussain
    M.Phil Scholar, Center for Education and Staff Training, University of Swat, Charbagh, KP, Pakistan.
PDF Details

03 - Workplace Misuse and Mental Exhaustion: How Counterproductive Behaviors and Ostr...

http://dx.doi.org/10.31703/gsr.2025(X-III).03
10.31703/gsr.2025(X-III).03      Published : Sep 2025

Abstract

    The current study aims at examining the influence of illegitimate tasks on burnout among graduate students working in the banking industry in Pakistan with a special interest on the role of counterproductive work behavior (CWB), toxic workplace environment, and workplace ostracism. The key question is how these organizational actors affect job preparedness and professional opportunity, are the key... Details

    Illegitimate Tasks; Toxic Workplace; Counterproductive Work Behaviour; Workplace Ostracism; Burnout

    (1) Emaan Yousaf
    Undergraduate, Department of Business Administration, University of Education, Lahore, Punjab, Pakistan.
    (2) Aamar Ilyas
    Assistant Professor, University of Central Punjab, Gujranwala Campus, Punjab, Pakistan.
    (3) Hafiz Ahmad Ashraf
    Assistant Professor, University of Central Punjab, Gujranwala Campus, Punjab, Pakistan.
PDF Details

04 - English Print Media Reporting on Domestic Violence Against Women in Pakistan: A ...

http://dx.doi.org/10.31703/gsr.2025(X-III).04
10.31703/gsr.2025(X-III).04      Published : Sep 2025

Abstract

    Critical Discourse Analysis serves as the research method to examine how Pakistani English print media presents domestic violence against women while evaluating its outcomes regarding public discourse and legal reforms, together with societal norms. A study of domestic violence in Pakistani newspapers evaluates The Express Tribune, The News International, and Dawn through four research themes, inc... Details

    CDA, Print Media, Domestic Violence, Gender, Stereotypes

    (1) Sheeza Akbar
    MS Scholar, Government College Women University, Sialkot, Punjab, Pakistan.
    (2) Aisha Farid
    Assistant Professor, Department of English, GC Women University, Sialkot, Punjab, Pakistan.
    (3) Alisha Akbar Khan
    Graduate, Government College Women University, Sialkot, Punjab, Pakistan.
PDF Details

05 - Defamiliarizing Traditions: A Formalist Study of A Rose for Emily by William Fau...

http://dx.doi.org/10.31703/gsr.2025(X-III).05
10.31703/gsr.2025(X-III).05      Published : Sep 2025

Abstract

    This study examines William Faulkner's A Rose for Emily through the lens of defamiliarization, a key concept in Formalist literary theory. By employing close reading and I.A. Richards' analytical model, the analysis explores how the text transforms familiar themes of love, death, traditions, and societal norms into strange and thought-provoking concepts. The fragmented narrative structure, vivid i... Details

    Formalism, Defamiliarization, Society

    (1) Samiya Raheem
    MPhil Scholar, English Literature and Linguistics, COMSATS University, Islamabad, Pakistan.
    (2) Sayyed Abdullah
    MPhil Scholar, English Literature and Linguistics, COMSATS University, Islamabad, Pakistan.
    (3) Savera Naheed
    MPhil Scholar, English Literature and Linguistics, COMSATS University, Islamabad, Pakistan.
PDF Details

06 - Reviewing Methods and Means of Suicide Attempt: Lethality verses non-lethality ...

http://dx.doi.org/10.31703/gsr.2025(X-III).06
10.31703/gsr.2025(X-III).06      Published : Sep 2025

Abstract

    In suicide related studies methods and means of suicide attempt are one of the key debates (Lester, 2008). There are social, cultural, and psychological explanations to why an individual chooses a particular method for attempting a suicide? This review-based article provides an insight to answering that what the common and rare methods of suicide attempt? Why an individual opts for a particular me... Details

    Suicide Attempt, Methods, Fatal, Non-Fatal, Choice

    (1) Nasar Khan
    Lecturer, Department of Sociology, University of Buner, KP, Pakistan.
    (2) Mansoor Ullah
    Lecturer, Department of Management Studies, University of Chitral, KP, Pakistan.
    (3) Usra
    Lecturer, Department of Psychology, University of Buner, KP, Pakistan.
PDF Details

07 - Semantic and Communicative Losses in the English Translations of Surah Kawthar: ...

http://dx.doi.org/10.31703/gsr.2025(X-III).07
10.31703/gsr.2025(X-III).07      Published : Sep 2025

Abstract

    Surah Al-Kawthar is the 108th and shortest chapter of the Holy Quran. It is necessary to understand the message of the Holy Qur’an, revealed in Arabic. Scholars, both Muslim and non-Muslim, have put their efforts to translate the word of Allah Almighty into various languages. These translations may have resulted into various forms of losses. Arguably, these losses hinder the complete underst... Details

    Surah Al-Kawthar, Al-Kawthar, Quran, Sematic, Pragmatic, Loss

    (1) Marrium Sayyed
    MPhil Scholar, Department of English Linguistics and Literature, Riphah International University, Islamabad, Pakistan.
    (2) Muhammad Abdullah
    Associate Professor, Department of English Linguistics and Literature, Riphah International University, Islamabad, Pakistan.
PDF Details

08 - An Interpretation of Walcott’s Masterpiece A Far Cry from Africa through th...

http://dx.doi.org/10.31703/gsr.2025(X-III).08
10.31703/gsr.2025(X-III).08      Published : Sep 2025

Abstract

    The research aims to highlight the diasporic elements from one of the diasporic writers, Derek Walcott. By the end of this research, it must be ensured that certain factors would affect the diaspora writers after their placement from one area to another, whether intentionally or unintentionally. The paper in hand is specifically a discussion on one of the most prominent works of Derek Walcott, whi... Details

    Diaspora, Elements, Home, Migration, Hybridity

    (1) Saman Salah
    Assistant Professor, Department of English, Sardar Bahadur Khan Women’s University, Quetta, Balochistan, Pakistan.
    (2) Khair-Un-Nisa Azeem
    MPhil Scholar, Sardar Bahadur Khan Women’s University, Quetta, Balochistan, Pakistan.
    (3) Maryam Shah
    MPhil Scholar, Sardar Bahadur Khan Women’s University, Quetta, Balochistan, Pakistan.
PDF Details

09 - Socioeconomic Factors Influencing Food Security in a Climate Change Context: A C...

http://dx.doi.org/10.31703/gsr.2025(X-III).09
10.31703/gsr.2025(X-III).09      Published : Sep 2025

Abstract

    This research shows the impact of socioeconomic conditions on the outcomes of food security, which comes under the climate change in the agricultural community of Gujar Khan, which is in the District Rawalpindi. Based on qualitative data, which was collected through interviews with local farmers, the research recognizes that farmers face a lot of challenges, including poor access to markets, low p... Details

    Food Security, Socioeconomic, Fertilizers, Crop Failure

    (1) Saleha Irfan
    Graduate, Department of Anthropology, PMAS Arid Agriculture University, Rawalpindi, Punjab, Pakistan.
    (2) Abid Ghafoor Chaudhry
    Associate Professor/Chairman, Department of Anthropology, PMAS – Arid Agriculture University, Rawalpindi, Punjab, Pakistan.
PDF Details

10 - The Impact of Artificial Intelligence on News Credibility and Media Ethics ...

http://dx.doi.org/10.31703/gsr.2025(X-III).10
10.31703/gsr.2025(X-III).10      Published : Sep 2025

Abstract

    The use of artificial intelligence (AI) in newsrooms creates the issue of how it will affect perceived news credibility and ethical standards. The online experiment (n=1,200) was conducted in a 2x2 format and investigated the impact of message credibility, accuracy, fairness, and sharing willingness between byline (Human vs. AI-assisted) and disclosure (None vs. Explicit). The findings indicated a... Details

    Artificial Intelligence; News Credibility; Media Ethics; Disclosure; Human-In-The-Loop; Provenance; Algorithmic Accountability

    (1) Robina Saeed
    Associate Professor, School of Media and Communication Studies, Minhaj University, Lahore, Punjab, Pakistan.
    (2) Maryam Hashmi
    PhD scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (3) Saadia Qamar
    M.Phil, School of Media and Communication Studies, Minhaj University, Lahore, Punjab, Pakistan.
PDF Details

11 - A Review on Assessing Mental Health Issues Faced by Parents and Families Having ...

http://dx.doi.org/10.31703/gsr.2025(X-III).11
10.31703/gsr.2025(X-III).11      Published : Sep 2025

Abstract

    COVID-19 has overwhelmed the entire world in a limited interval of time. Meanwhile, the children with psychological, physical, or neurodevelopmental disabilities and their families are supposed to be the most vulnerable during times of pandemics. The literature was hunted vigilantly, and 10 out of 30 studies were considered to be the most relevant to review for the current topic. The pandemics lik... Details

    Caregiving Burden, Covid-19, Children With Disabilities, Mental-Health, Psychological Health, Special Needs

    (1) Shabnum Qadeer
    MPhil Student, Department of Behavioral Sciences, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
    (2) Adeela Rahman
    Assistant Professor, Department of Sociology, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
PDF Details

12 - Cyber Surveillance and the Freedom of Speech: Evaluating Pakistan’s PECA 20...

http://dx.doi.org/10.31703/gsr.2025(X-III).12
10.31703/gsr.2025(X-III).12      Published : Sep 2025

Abstract

    In an unprecedented manner, this research critically assesses cyber-surveillance and freedom of expression, contrasting Pakistan's Prevention of Electronic Crimes Act (PECA) 2016 with the United Kingdom's Investigatory Powers Act (IPA) 2016. In both jurisdictions, the extent to which national security priorities compete with the human rights of Free Speech and expression is explored through the re... Details

    Cyber Surveillance, Freedom of Speech, PECA 2016, Investigatory Powers Act 2016, Human Rights Standards, Data Retention, Judicial Oversight

    (1) Naveed Ejaz
    PhD Scholar, Department of Law, Islamiya University Bahawalpur, Punjab, Pakistan.
PDF Details

13 - Cognitive Privacy and the Architecture of AI-Driven Surveillance ...

http://dx.doi.org/10.31703/gsr.2025(X-III).13
10.31703/gsr.2025(X-III).13      Published : Sep 2025

Abstract

    Artificial intelligence has changed surveillance from observation to inference, with systems able to decode emotions, intentions, and beliefs based on behavioral and biometric measurements. The article proposes the concept of cognitive privacy as the right to mental autonomy and to avoid algorithmic manipulation. It explores the inability of current constitutional and statutory structures that wer... Details

    Artificial Intelligence, Cognitive Privacy, Algorithmic Governance, Privacy Law, Constitutional Law, AI Regulation, Neurorights, Cognitive Liberty, Data Protection, Human Autonomy

    (1) Ali Nawaz Khan
    Assistant Professor, University Law College, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Shahzad Khalid
    Doctoral Researcher, Brunel University London, United Kingdom. Assistant Professor, Department of Law, Superior University, Lahore, Punjab, Pakistan.
    (3) Ahmed Raza
    LLM Scholar, Pennsylvania State University, USA.
PDF Details