CURRENT ISSUE

Volume-X

, Issue-III

(SUMMER 2025)



01 - Data Privacy and Digital Trust: Empirical Insights on Consumer Loyalty in Pakist...

http://dx.doi.org/10.31703/gsr.2025(X-III).01
10.31703/gsr.2025(X-III).01      Published : Sep 2025

    Data privacy concerns among consumers have become one of the factors influencing brand loyalty as Pakistan's SMEs explore digital marketing progressively. Using established CFIP and IUIPC models, this study analyzes the connection between privacy concerns and customer loyalty. 200 online consumers were given an established survey, and SPSS was used to analyze the results. Results reveal a moderate... Details
    Data Privacy, Consumer Loyalty, Digital Marketing, CFIP, IUIPC, Pakistan SMEs, Privacy Calculus, Transparency, Trust
    (1) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.
    (2) Arslan Shahid
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.
    (3) Rashid Mahmood Munir
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Punjab, Pakistan.

02 - Investigating the Career Guidance Needs of Secondary School Students in Pakhtunk...

http://dx.doi.org/10.31703/gsr.2025(X-III).02
10.31703/gsr.2025(X-III).02      Published : Sep 2025

    The study investigated students' career guidance needs at secondary schools. The study's objectives were to find out the career guidance needs of students in secondary schools and recommend career strategies for career guidance. The design for the research was quantitative.  30439 students were in the population. Using a simple random procedure, 380 respondents were selected. A data gathering... Details
    Career, Guidance, Needs, Secondary, School, Students
    (1) Alam Zeb
    Assistant Professor, Center for Education and Staff Training, University of Swat, Charbagh, KP, Pakistan.
    (2) Arshad Ali
    Professor, Institute of Education & Research, University of Peshawar, KP, Pakistan.
    (3) Mian Said Hussain
    M.Phil Scholar, Center for Education and Staff Training, University of Swat, Charbagh, KP, Pakistan.

03 - Workplace Misuse and Mental Exhaustion: How Counterproductive Behaviors and Ostr...

http://dx.doi.org/10.31703/gsr.2025(X-III).02
10.31703/gsr.2025(X-III).02      Published : Sep 2025

    The current study aims at examining the influence of illegitimate tasks on burnout among graduate students working in the banking industry in Pakistan with a special interest on the role of counterproductive work behavior (CWB), toxic workplace environment, and workplace ostracism. The key question is how these organizational actors affect job preparedness and professional opportunity, are the key... Details
    Illegitimate Tasks; Toxic Workplace; Counterproductive Work Behaviour; Workplace Ostracism; Burnout
    (1) Emaan Yousaf
    Undergraduate, Department of Business Administration, University of Education, Lahore, Punjab, Pakistan.
    (2) Aamar Ilyas
    Assistant Professor, University of Central Punjab, Gujranwala Campus, Punjab, Pakistan.
    (3) Hafiz Ahmad Ashraf
    Assistant Professor, University of Central Punjab, Gujranwala Campus, Punjab, Pakistan.