01 - Negation and Female Characterization in Ziauddin Yousafzaiâs Let Her Fly: A
http://dx.doi.org/10.31703/gsr.2025(X-II).0110.31703/gsr.2025(X-II).01 Published : Jun 2025
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This paper analyses negation as a stylistic and pragmatic device in Ziauddin Yousafzai's Let Her Fly, used to construct female characters and foreground the marginalization of women within Pakistani society. By leaving out traits and roles, negation highlights identities that are ignored. Using Lisa Nahajec's theoretical model, which conceptualizes negation through presupposition, expectation, and... Details
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Negation, Stylistics, Pragmatics, Characterization, Patriarchy
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(1) Maria Noureen
MS, Department of Humanities, COMSATS University, Islamabad, Pakistan.
(2) Iqra Maab
MS, Department of Humanities, COMSATS University, Islamabad, Pakistan.
(3) Irum Musa
Lecturer, Department of English, Rawalpindi Women University, Punjab, Pakistan.
02 - Evaluating Web-Based Library Services: A Comparative Study of Private and Public
http://dx.doi.org/10.31703/gsr.2025(X-II).0210.31703/gsr.2025(X-II).02 Published : Jun 2025
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The shift to digital platforms has transformed academic library services, making web-based access essential in higher education. This study compares web-based library services of six Karachi universities three private and three public using a qualitative content analysis grounded in the LibQUAL+ Model. Findings show private universities offer more interactive features, while public ones provide cl... Details
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Web-Based Library Services; Digital Libraries; Academic Libraries, LibQUAL+; Pakistan
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(1) Nadia Kiran
MS Scholar, Department of Social and Development Studies, Sindh Madressatul Islam University Karachi, Sindh, Pakistan, Pakistan.
(2) Muhammad Kamil Lakho
Assistant Professor, Department of Social and Development Studies, Sindh Madressatul Islam University Karachi, Sindh, Pakistan.
(3) Subhash Guriro
Associate Professor/Chairperson, Department of Social and Development Studies Sindh Madressatul Islam University Karachi, Sindh, Pakistan.
03 - Power, Patriarchy and Resistance: A Critical Discourse Analysis of the Novel â
http://dx.doi.org/10.31703/gsr.2025(X-II).0310.31703/gsr.2025(X-II).03 Published : Jun 2025
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This research discusses the power, patriarchy, and resistance themes in Naomi Alderman's novel The Power (2016) using Fairclough's three-dimensional model of Critical Discourse Analysis (2005). Even though it is fiction, the novel mirrors actual gender relations. The study explores how power functions in patriarchal societies and how women challenge it, examining how language creates and alters ge... Details
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Patriarchy, Power, Resistance, Society, Culture, Critical Discourse Analysis
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(1) Shaiza Aslam
MPhil Scholar, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
(2) Nazia Anwar
Lecturer, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
(3) Isha Razzaq Butt
MPhil Scholar, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
04 - The Influence of Celebrity Endorsements on Customers' Purchase Intentions: The M
http://dx.doi.org/10.31703/gsr.2025(X-II).0410.31703/gsr.2025(X-II).04 Published : Jun 2025
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This research examines how celebrity endorsements influence consumer purchase intentions, focusing on physical attractiveness, source credibility, and the alignment between celebrity and brand, with brand trust as a mediating factor. Data was gathered from 200 participants through a structured questionnaire. To evaluate reliability and strength of relationship among variables, Regression Ana... Details
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Influencer Marketing, Brand Trust, Endorser Creditability, Purchase Intension
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(1) Naveed Khan
PhD Candidate, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
(2) Zargham Ullah Khan
Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
05 - Confidence Building Measures and Crisis Management: Lessons in Leadership and Ex
http://dx.doi.org/10.31703/gsr.2025(X-II).0510.31703/gsr.2025(X-II).05 Published : Jun 2025
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This article presents a critical analysis of the confidence-building measures (CBMs) between India and Pakistan during the era of General Pervez Musharraf, a decade marked by complex diplomatic engagement, strategic tension, and intermittent peace overtures. This article examines the development, impact, and constraints of different CBMs such as military, political, economic, and people-to-people ... Details
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Confidence Building Measures (CBMs), Crisis Management, India, Pakistan, Kargil War, Agra Summit
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(1) Rashida Hanif
M.Phil. Scholar, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
(2) Ghulam Mustafa
Associate Professor, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
(3) Imran Wakil
Assistant Professor, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
06 - Urbanization and Infrastructure Development in Pakistan: Assessing the Challenge
http://dx.doi.org/10.31703/gsr.2025(X-II).0610.31703/gsr.2025(X-II).06 Published : Jun 2025
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This research examines the infrastructure problems that urbanize fast in Pakistan with a special focus on Karachi Lahore and Islamabad. Cities in Pakistan are growing rapidly which creates enormous demand for basic services and runs ahead of building new infrastructure. Research shows urban planning problems and funding shortages result from poor governance to create proper infrastructure. The ana... Details
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Urbanization, Infrastructure, Sustainable Development, Green Technologies, Urban Planning, Pakistan, Public Transportation
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(1) Umair Arshad
MPhil Graduate, Department of Educational Sciences, National University of Modern Languages (NUML), Islamabad, Pakistan.
(2) Ayesha Abdul Malik
MPhil Scholar, Department of Pakistan Studies, National University of Modern Languages (NUML), Islamabad, Pakistan.
(3) Muhammad Anwar
Lecturer, Department of Pakistan Studies, National University of Modern Languages (NUML), Islamabad, Pakistan.
07 - Digital Dialects: Code-Switching Patterns in Social Media Communication
http://dx.doi.org/10.31703/gsr.2025(X-II).0710.31703/gsr.2025(X-II).07 Published : Jun 2025
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This study explores code-switching patterns in social media communication among multilingual users. With the rise of digital platforms, language use has evolved, particularly through code-switching the practice of alternating between languages or dialects within conversations. Although code switching has been traditionally studied in face-to-face scenarios, in digital space it is still under-resea... Details
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Code-switching, Social Media, Digital Dialects, Multilingualism, Statistical Linguistics
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(1) Sumbal Iqbal
M.Phil. Scholar, Department of English, Northern University Nowshera, KP, Pakistan.
08 - Vitamin D Deficiency among the General Population in Pakistan: Challenges and So
http://dx.doi.org/10.31703/gsr.2025(X-II).0810.31703/gsr.2025(X-II).08 Published : Jun 2025
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Vitamin D deficiency (VDD) is often an underestimated public health issue in Pakistan. The natural climate supports sufficient vitamin D levels, but people are deficient in Vitamin D. Methods: A qualitative research approach was utilized, involving an extensive review of the literature along with 16 semi-structured interviews conducted with experts and stakeholders. The data were analyzed thematic... Details
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Vitamin D Deficiency, Pakistan, Qualitative Research, Public Health, Barriers, Policy
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(1) Maha Ikram
MPhil Scholar, Institute of Social and Cultural Sciences, Public Health, Punjab University, Lahore, Punjab, Pakistan.
(2) Muhammad Navid Tahir
M.Phil Scholar, Institute of Social and Cultural Sciences, Public Health, Punjab University, Punjab, Pakistan.
(3) Humera Zaib Khan
Master's, Department of Public Health, University of Wolverhampton, Wulfruna St, Wolverhampton, United Kingdom.
09 - Effect of Extreme Weather and Climate Change On Middle Class Communities in Bara
http://dx.doi.org/10.31703/gsr.2025(X-II).0910.31703/gsr.2025(X-II).09 Published : Jun 2025
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The study explores the impacts of extreme weather incidents and climate change observed over time and on the middle classes in Bara Kahu, Islamabad. The paper is based on socio-economic, environmental, and health-related issues these communities must endure since the occurrence of heatwaves, intense precipitation, and floods. Primary data was collected by survey technique from subjects in 20 sampl... Details
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Climate Change, Extreme Weather, Middle Class, Bara Kahu, Urban Impacts, Adaptation, Pakistan
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(1) Sana Saghir
BS, Department of Anthropology, PMAS -ARID Agriculture University, Rawalpindi, Pakistan.
(2) Abid Ghafoor Chaudhry
Associate professor Chairman, Department of Anthropology, PMAS-Arid Agricultural University Rawalpindi, Punjab, Pakistan.
(3) Munaza Saghir
M.phill, Department of Forestry, PMAS-Arid Agricultural University Rawalpindi, Punjab, Pakistan.
10 - Socio-Cultural Constraints to Girls' Higher Secondary Education in Malakand, Pak
http://dx.doi.org/10.31703/gsr.2025(X-II).1010.31703/gsr.2025(X-II).10 Published : Jun 2025
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In Pakistan, girls are facing social, cultural, and structural challenges to get higher education. Researchers investigate the social and cultural constraints among girls in accessing higher education in Malakand, Khyber Pakhtunkhwa. In the present study quantitative research design with a probability sampling technique was used to conduct survey research from 336 enrolled girl students in the stu... Details
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Girls, Higher Education, Gender, Subordinate Position, Malakand, Pakistan
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(1) Sunbal
PhD Scholar, Department of Sociology, Abdul Wali Khan University, Mardan, KP, Pakistan.
(2) Manzoor Hussain
Lecturer, Department of Sociology, Abdul Wali Khan University Mardan, KP, Pakistan.
(3) Hussain Ali
Assistant Professor, Department of Sociology, Abdul Wali Khan University Mardan, KP, Pakistan.
11 - Reclaiming Identity through Transformation: An Analysis of Shawâs Selected
http://dx.doi.org/10.31703/gsr.2025(X-II).1110.31703/gsr.2025(X-II).11 Published : Jun 2025
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The present paper seeks to investigate the selected drama Pygmalion from the perspective of transformation. Shaw’s Pygmalion (1913) reflects an in-depth transformation through the characters, events, and incidents. Shaw in Pygmalion explores the concerns of class, language, gender, and identity by introducing the character Eliza Doolittle, a downtrodden flower girl who grows into an autonomo... Details
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Drama, Pygmalion, Transformative Learning Theory, Qualitative Research, Content Analysis, Overcoming Obstacles
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(1) Saman Salah
Assistant Professor, Department of English, Sardar Bahadur Khan Womenâs University, Quetta, Balochistan, Pakistan.
(2) Khair-Un-Nisa Azeem
MPhil Scholar, Department of English, Sardar Bahadur Khan Womens' University, Quetta, Balochistan, Pakistan.
(3) Maryam Shah
Lecturer, Department of English, Balochistan University of Engineering Technology, Khuzdar, Balochistan, Pakistan.
12 - Cultural Narratives and Gendered Power in Drama Advertisement: A Multimodal Anal
http://dx.doi.org/10.31703/gsr.2025(X-II).1210.31703/gsr.2025(X-II).12 Published : Jun 2025
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The paper applies Critical Discourse Analysis (CDA) to explore the issue of gendered representation and power relationships in Pakistani television dramas. It looks at how women's bodies are constructed discursively and fit into broadcast discourse. The primary goal is to look into how language, visual semiotics, and narrative patterns in drama posters and dialogues support gender-based power disp... Details
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Multimodal Analysis, Patriarchy and Power, Gender Representation, Pakistani Television Dramas, Critical Discourse Analysis (CDA), And Visual Semiotics
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(1) Shajia Fayyaz
M.Phil. Scholar, Department of English Language and Literature, University of Sargodha, Punjab, Pakistan.
(2) Tazanfal Tehseem
Associate Professor, Department of English Language and Linguistics, University of Sargodha, Punjab, Pakistan.
(3) Asad Nazar
PhD Scholar, Department of English Language and Linguistics, University of Sargodha, Punjab, Pakistan.
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