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Volume-X

, Issue-II

(SPRING 2025)

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01 - Negation and Female Characterization in Ziauddin Yousafzai’s Let Her Fly: A

http://dx.doi.org/10.31703/gsr.2025(X-II).01
10.31703/gsr.2025(X-II).01      Published : Jun 2025

Abstract

    This paper analyses negation as a stylistic and pragmatic device in Ziauddin Yousafzai's Let Her Fly, used to construct female characters and foreground the marginalization of women within Pakistani society. By leaving out traits and roles, negation highlights identities that are ignored. Using Lisa Nahajec's theoretical model, which conceptualizes negation through presupposition, expectation, and... Details

    Negation, Stylistics, Pragmatics, Characterization, Patriarchy

    (1) Maria Noureen
    MS, Department of Humanities, COMSATS University, Islamabad, Pakistan.
    (2) Iqra Maab
    MS, Department of Humanities, COMSATS University, Islamabad, Pakistan.
    (3) Irum Musa
    Lecturer, Department of English, Rawalpindi Women University, Punjab, Pakistan.
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02 - Evaluating Web-Based Library Services: A Comparative Study of Private and Public

http://dx.doi.org/10.31703/gsr.2025(X-II).02
10.31703/gsr.2025(X-II).02      Published : Jun 2025

Abstract

    The shift to digital platforms has transformed academic library services, making web-based access essential in higher education. This study compares web-based library services of six Karachi universities three private and three public using a qualitative content analysis grounded in the LibQUAL+ Model. Findings show private universities offer more interactive features, while public ones provide cl... Details

    Web-Based Library Services; Digital Libraries; Academic Libraries, LibQUAL+; Pakistan

    (1) Nadia Kiran
    MS Scholar, Department of Social and Development Studies, Sindh Madressatul Islam University Karachi, Sindh, Pakistan, Pakistan.
    (2) Muhammad Kamil Lakho
    Assistant Professor, Department of Social and Development Studies, Sindh Madressatul Islam University Karachi, Sindh, Pakistan.
    (3) Subhash Guriro
    Associate Professor/Chairperson, Department of Social and Development Studies Sindh Madressatul Islam University Karachi, Sindh, Pakistan.
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03 - Power, Patriarchy and Resistance: A Critical Discourse Analysis of the Novel âÂ

http://dx.doi.org/10.31703/gsr.2025(X-II).03
10.31703/gsr.2025(X-II).03      Published : Jun 2025

Abstract

    This research discusses the power, patriarchy, and resistance themes in Naomi Alderman's novel The Power (2016) using Fairclough's three-dimensional model of Critical Discourse Analysis (2005). Even though it is fiction, the novel mirrors actual gender relations. The study explores how power functions in patriarchal societies and how women challenge it, examining how language creates and alters ge... Details

    Patriarchy, Power, Resistance, Society, Culture, Critical Discourse Analysis

    (1) Shaiza Aslam
    MPhil Scholar, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
    (2) Nazia Anwar
    Lecturer, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
    (3) Isha Razzaq Butt
    MPhil Scholar, Department of English, University of Gujrat, Gujrat, Punjab, Pakistan.
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04 - The Influence of Celebrity Endorsements on Customers' Purchase Intentions: The M

http://dx.doi.org/10.31703/gsr.2025(X-II).04
10.31703/gsr.2025(X-II).04      Published : Jun 2025

Abstract

    This research examines how celebrity endorsements influence consumer purchase intentions, focusing on physical attractiveness, source credibility, and the alignment between  celebrity and brand, with brand trust as a mediating factor. Data was gathered from 200 participants through a structured questionnaire. To evaluate reliability and strength of relationship among variables, Regression Ana... Details

    Influencer Marketing, Brand Trust, Endorser Creditability, Purchase Intension

    (1) Naveed Khan
    PhD Candidate, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
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05 - Confidence Building Measures and Crisis Management: Lessons in Leadership and Ex

http://dx.doi.org/10.31703/gsr.2025(X-II).05
10.31703/gsr.2025(X-II).05      Published : Jun 2025

Abstract

    This article presents a critical analysis of the confidence-building measures (CBMs) between India and Pakistan during the era of General Pervez Musharraf, a decade marked by complex diplomatic engagement, strategic tension, and intermittent peace overtures. This article examines the development, impact, and constraints of different CBMs such as military, political, economic, and people-to-people ... Details

    Confidence Building Measures (CBMs), Crisis Management, India, Pakistan, Kargil War, Agra Summit

    (1) Rashida Hanif
    M.Phil. Scholar, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
    (2) Ghulam Mustafa
    Associate Professor, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
    (3) Imran Wakil
    Assistant Professor, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
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06 - Urbanization and Infrastructure Development in Pakistan: Assessing the Challenge

http://dx.doi.org/10.31703/gsr.2025(X-II).06
10.31703/gsr.2025(X-II).06      Published : Jun 2025

Abstract

    This research examines the infrastructure problems that urbanize fast in Pakistan with a special focus on Karachi Lahore and Islamabad. Cities in Pakistan are growing rapidly which creates enormous demand for basic services and runs ahead of building new infrastructure. Research shows urban planning problems and funding shortages result from poor governance to create proper infrastructure. The ana... Details

    Urbanization, Infrastructure, Sustainable Development, Green Technologies, Urban Planning, Pakistan, Public Transportation

    (1) Umair Arshad
    MPhil Graduate, Department of Educational Sciences, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (2) Ayesha Abdul Malik
    MPhil Scholar, Department of Pakistan Studies, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (3) Muhammad Anwar
    Lecturer, Department of Pakistan Studies, National University of Modern Languages (NUML), Islamabad, Pakistan.
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07 - Digital Dialects: Code-Switching Patterns in Social Media Communication

http://dx.doi.org/10.31703/gsr.2025(X-II).07
10.31703/gsr.2025(X-II).07      Published : Jun 2025

Abstract

    This study explores code-switching patterns in social media communication among multilingual users. With the rise of digital platforms, language use has evolved, particularly through code-switching the practice of alternating between languages or dialects within conversations. Although code switching has been traditionally studied in face-to-face scenarios, in digital space it is still under-resea... Details

    Code-switching, Social Media, Digital Dialects, Multilingualism, Statistical Linguistics

    (1) Sumbal Iqbal
    M.Phil. Scholar, Department of English, Northern University Nowshera, KP, Pakistan.
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08 - Vitamin D Deficiency among the General Population in Pakistan: Challenges and So

http://dx.doi.org/10.31703/gsr.2025(X-II).08
10.31703/gsr.2025(X-II).08      Published : Jun 2025

Abstract

    Vitamin D deficiency (VDD) is often an underestimated public health issue in Pakistan. The natural climate supports sufficient vitamin D levels, but people are deficient in Vitamin D. Methods: A qualitative research approach was utilized, involving an extensive review of the literature along with 16 semi-structured interviews conducted with experts and stakeholders. The data were analyzed thematic... Details

    Vitamin D Deficiency, Pakistan, Qualitative Research, Public Health, Barriers, Policy

    (1) Maha Ikram
    MPhil Scholar, Institute of Social and Cultural Sciences, Public Health, Punjab University, Lahore, Punjab, Pakistan.
    (2) Muhammad Navid Tahir
    M.Phil Scholar, Institute of Social and Cultural Sciences, Public Health, Punjab University, Punjab, Pakistan.
    (3) Humera Zaib Khan
    Master's, Department of Public Health, University of Wolverhampton, Wulfruna St, Wolverhampton, United Kingdom.
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09 - Effect of Extreme Weather and Climate Change On Middle Class Communities in Bara

http://dx.doi.org/10.31703/gsr.2025(X-II).09
10.31703/gsr.2025(X-II).09      Published : Jun 2025

Abstract

    The study explores the impacts of extreme weather incidents and climate change observed over time and on the middle classes in Bara Kahu, Islamabad. The paper is based on socio-economic, environmental, and health-related issues these communities must endure since the occurrence of heatwaves, intense precipitation, and floods. Primary data was collected by survey technique from subjects in 20 sampl... Details

    Climate Change, Extreme Weather, Middle Class, Bara Kahu, Urban Impacts, Adaptation, Pakistan

    (1) Sana Saghir
    BS, Department of Anthropology, PMAS -ARID Agriculture University, Rawalpindi, Pakistan.
    (2) Abid Ghafoor Chaudhry
    Associate professor Chairman, Department of Anthropology, PMAS-Arid Agricultural University Rawalpindi, Punjab, Pakistan.
    (3) Munaza Saghir
    M.phill, Department of Forestry, PMAS-Arid Agricultural University Rawalpindi, Punjab, Pakistan.
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10 - Socio-Cultural Constraints to Girls' Higher Secondary Education in Malakand, Pak

http://dx.doi.org/10.31703/gsr.2025(X-II).10
10.31703/gsr.2025(X-II).10      Published : Jun 2025

Abstract

    In Pakistan, girls are facing social, cultural, and structural challenges to get higher education. Researchers investigate the social and cultural constraints among girls in accessing higher education in Malakand, Khyber Pakhtunkhwa. In the present study quantitative research design with a probability sampling technique was used to conduct survey research from 336 enrolled girl students in the stu... Details

    Girls, Higher Education, Gender, Subordinate Position, Malakand, Pakistan

    (1) Sunbal
    PhD Scholar, Department of Sociology, Abdul Wali Khan University, Mardan, KP, Pakistan.
    (2) Manzoor Hussain
    Lecturer, Department of Sociology, Abdul Wali Khan University Mardan, KP, Pakistan.
    (3) Hussain Ali
    Assistant Professor, Department of Sociology, Abdul Wali Khan University Mardan, KP, Pakistan.
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11 - Reclaiming Identity through Transformation: An Analysis of Shaw’s Selected

http://dx.doi.org/10.31703/gsr.2025(X-II).11
10.31703/gsr.2025(X-II).11      Published : Jun 2025

Abstract

    The present paper seeks to investigate the selected drama Pygmalion from the perspective of transformation. Shaw’s Pygmalion (1913) reflects an in-depth transformation through the characters, events, and incidents. Shaw in Pygmalion explores the concerns of class, language, gender, and identity by introducing the character Eliza Doolittle, a downtrodden flower girl who grows into an autonomo... Details

    Drama, Pygmalion, Transformative Learning Theory, Qualitative Research, Content Analysis, Overcoming Obstacles

    (1) Saman Salah
    Assistant Professor, Department of English, Sardar Bahadur Khan Women’s University, Quetta, Balochistan, Pakistan.
    (2) Khair-Un-Nisa Azeem
    MPhil Scholar, Department of English, Sardar Bahadur Khan Womens' University, Quetta, Balochistan, Pakistan.
    (3) Maryam Shah
    Lecturer, Department of English, Balochistan University of Engineering Technology, Khuzdar, Balochistan, Pakistan.
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